Content Recommendation

Keep readers on your site with recommended stories that match what they are reading, in layouts that fit your pages.

RecirculationEngagementPersonalisation
Content Recommendation example

Introduction

Content Recommendation adds modules of recommended articles to your pages, so readers who finish a story always have a next one to read.

More pages per visit means more engaged readers, more ad impressions and more chances to build the habit that turns a visitor into a registered reader or subscriber.

Features

1Relevant picks
Recommendations are chosen from your own content and matched to what the reader is reading.
2Layouts for every slot
Choose from in-article, carousel, row, list and column layouts, including a column with space for an ad.
3Fits your design
Modules follow your brand colours and site style, in light and dark themes.
4Placed where it matters
Put modules inside articles, at the end of stories or in sidebars.

Use cases

  • Recommend the next story at the end of each article.
  • Add an in-article module to lift pages per visit.
  • Replace third-party recommendation widgets with your own content.
  • Combine recommendations with an ad slot in the column layout.

How it works

Create the experience in the UniSignIn dashboard, choose its content and style, then add it to an Orchestration to decide which pages and readers see it.

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