Authenticated traffic
Grow the share of readers who are logged in
Authenticated traffic comes from readers who are signed in. It gives you a stable first-party identity for targeting and reporting, with the reader’s consent.
More logged-in readers
Registration walls, sign-up prompts and social login turn regular readers into registered users.
Identity across devices
A reader who logs in on their phone and laptop is one profile, not two unknown visitors.
Consent built in
Profiles and audience sharing follow the reader’s consent choices.
What authenticated traffic is
Authenticated traffic is the pages viewed by readers who are logged in. Because you know who the reader is, you can target and measure that traffic without third-party cookies.
- Premium, transparent audiences for direct and programmatic deals
- Reporting based on real readers rather than cookies that expire
How to grow it
Ask the readers most likely to register, at the moment they are most engaged.
- Find loyal readers who are still anonymous in the Audience Overview
- Show them a registration wall or sign-up prompt with Orchestration
- Offer social and passcode login so signing up takes seconds
Put it to work
Registered readers and their segments can be shared with your ad server and used across your own channels.
- Segments in Google Ad Manager and Prebid
- Newsletters and email targeted by reading behaviour
- Experiences that recognise the reader on every site
Questions
Why does authenticated traffic matter for advertising?+
It does not depend on third-party cookies, and advertisers can buy audiences built from what logged-in readers actually read, with their consent.
What is different about UniSignIn compared with a standalone CDP or DMP?+
Registration, single sign-on, data collection and audience segments are part of the same product, so the identity and the data come from the same place.
Does it work with our consent management platform?+
Yes. UniSignIn reads the reader’s TCF consent choices and only builds profiles and shares audiences where consent allows it.
Documentation
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
Stay ahead in first-party data
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