Ad blockers are software or browser plugins installed on a user's computer or mobile phone. Users use adblockers to prevent digital advertising from displaying on a website.
Ad blockers are managing a list of domains and URLs of all known advertising vendors such as Google Adsense, and Google Ad Manager. Users can report new advertising not blocked by the adblocker software. So most adblocking Recovery solutions are 'cat and mouse games.
Publishers are not able to display advertising on their digital assets, so they lose the chance to monetise the adblocking traffic.
You can use UniSignIn's adblocking traffic measurement features to measure the volume of users who installed an adblocker.
You can calculate the lost revenue from adblocking traffic based on advertising RPM.
Improve the trust and brand loyalty with audiences
Avoid heavy advertising which is causing slowness of users' experiences
Avoid 'cat and mouse games' with your users, because users have the absolute power to control adblocking.
Explain to users the publisher business is relying on digital advertising and ask the support from audiences.
You can define custom rules to display advertising recovery messages to users who installed adblockers.
Connect user volunteered data with your first-party data, second party data third-party data. Establish reliable, transparent and consented first-party usre profile.
UniSignIn is all-in-one first-party data platform to collect and manage the first-party data of your digital assets.