Adblock recovery
Ask readers with an ad blocker to allow your site
Readers with an ad blocker see a message that explains how ads pay for your journalism, with instructions for their blocker and an ad-free alternative.
Instructions per ad blocker
Readers pick their blocker or browser and get the exact steps to allow your site.
An ad-free option
Offer a subscription to readers who would rather pay than see ads.
Soft or firm
Decide whether readers can close the message, per section or per segment.
Why adblocking matters
Ad blockers stop ads from loading, so pages read by those visitors earn nothing from advertising. The readers are still there, and many will help if asked properly.
- Explain that your site is funded by advertising
- Avoid heavy ads that slow pages down in the first place
- Do not fight readers’ tools; ask for their support instead
Know who blocks ads
Whether a reader uses an ad blocker is part of their profile, so you can count them and target them.
- A segment of readers with an ad blocker
- A firmer message for loyal readers who block ads
Turn blockers into subscribers
Some readers will never allow ads. Give them a way to support you without them.
- Link the message to an ad-free plan
- Readers who switch off their blocker are recorded in their activity
Questions
Which ad blockers are covered?+
The message includes steps for common blockers and browsers, including AdBlock, AdBlock Plus, uBlock Origin, Ghostery, Brave, Firefox and Edge.
Can I show the message only on some pages?+
Yes. It is delivered by Orchestration, so you choose the pages, sections and readers that see it.
Can readers skip the message?+
You decide. Let readers close it for a gentle reminder, or require an action on premium sections.
Related use cases
Documentation
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
Stay ahead in first-party data
Identity, consent, audience, and subscription insights for publishers. A few emails a month, no spam.