Registration wall
Ask readers for a free account before they read on
A registration wall turns engaged visitors into known readers. You get their email address and consent, and they keep reading for free.
Free, not paid
Readers exchange an account for access, which is a much smaller step than paying.
Fast sign-up
Email, passcode or social login in a form that opens over the article.
Aimed at the right readers
Show the wall to loyal anonymous readers instead of first-time visitors.
What is a registration wall?
A registration wall shows part of an article and asks the reader to register to see the rest. Unlike a paywall, it asks for an account and an email address, not a payment.
- It grows your list of known readers and newsletter subscribers
- Registered readers can be recognised across devices and your sites
- It builds the audience your subscription offers draw from later
Show it to readers who are ready
Readers who already come back often are the most likely to register. Target the wall with segments and page rules.
- Loyal readers who are still anonymous
- Readers who clicked an experience but did not finish signing up
Collect more than an email address
Ask for newsletter choices and the profile fields you need at sign-up, with the reader’s consent.
- Newsletter opt-ins as part of registration
- Your own fields, collected with forms
- Emails to readers in your brand
Questions
Will a registration wall hurt my traffic?+
Shown to everyone, it can. Shown to engaged readers on selected articles, and closable at first if you prefer, it asks only readers who are likely to say yes.
Should I start with a registration wall or a paywall?+
Many publishers start with a registration wall. It builds a known audience and first-party data, and registered readers are the natural audience for a later subscription offer.
How do I see which wall brings in sign-ups?+
Use the tracked sign-up link in the wall content. The Audience Overview then shows the experience readers clicked last before registering.
Documentation
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
Stay ahead in first-party data
Identity, consent, audience, and subscription insights for publishers. A few emails a month, no spam.