Content intelligence
Understand and enrich every article you publish
Connect your CMS to UniSignIn and let AI categorise and tag your articles. Those content signals feed reader profiles, segments and ad targeting, and power reader-facing features such as summaries and Q&A.
AI categories and tags
Articles are categorised and tagged automatically from their text.
Better reader profiles
The categories and keywords readers read become part of their profile.
Reader-facing AI
Add article summaries and a question box that answers from your content.
Content signals from your CMS
Connect your CMS and switch on the AI features you want for your articles.
- Category taxonomy and tags
- Suggested headlines and social sharing text
- Quizzes generated from an article
From content to audiences
What readers read is the strongest signal you have. Categories and keywords feed segments and targeting.
- Segments by categories and keywords read
- Article categories and keywords you can use in segments for ad targeting
Help readers get more from each article
Show a short summary at the top of the article, and test which headline works best.
- AI Summary for long reads and explainers
- Headline testing with Title Optimizer
Questions
Do editors have to tag articles by hand?+
No. Once your CMS is connected, categories and tags can be generated from the article text.
How does content data help with revenue?+
Readers’ interests come from what they read, so better categories give you more accurate segments to sell to advertisers and to target with offers.
Can we choose which AI features to use?+
Yes. Each feature is switched on separately in the CMS connection settings.
Related use cases
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
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