Consent rate
Give readers who declined consent a fair reason to reconsider
Readers who decline personalised ads earn you far less from advertising. A clear second ask, at the right moment, recovers part of that without dark patterns.
One-click update
Readers who agree can allow personalised ads without reopening the full consent settings.
Asked at the right moment
Ask engaged readers on the right pages, not everyone on arrival.
Consent or pay
Offer an ad-free plan to readers who still decline.
What is non-consent traffic?
Under privacy rules such as GDPR, readers must agree before their data is used for personalised advertising. Readers who decline in your consent banner can only be shown limited advertising.
- IAB TCF consent is the common standard for European audiences
- Readers who decline are worth less to advertisers
- Readers often decline because they do not know why you ask
Ask again, respectfully
Consent Recovery is shown only to readers who declined personalised ads in a TCF consent banner. It explains why ads matter to your site and lets them change their mind in one click.
- Readers can skip the message
- Plain wording, no hidden buttons
- Your logo, colours and text
Offer a paid alternative
Consent or pay gives readers who decline a clear choice between accepting ads and paying for an ad-free plan. Check the approach with your legal team for your markets.
- Link the choice to your own ad-free plan
- Paying readers are recognised across your sites when they log in
Questions
Does this replace my consent management platform?+
No. UniSignIn works alongside your TCF consent banner. It reads the reader’s choice and asks again only readers who declined.
What should a good consent reminder avoid?+
Dark patterns: hidden or unequal buttons, misleading wording and repeated interruptions. Give readers a real choice and explain how their data is used.
Where GDPR applies, does UniSignIn build profiles without consent?+
No. Where GDPR applies, visitor profiles are only built and used with consent.
Related use cases
Documentation
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
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