Consent happens when all people visiting a website and agree to share personal data with the publisher and third-party vendors by making choice at a consent manager or other UI.
The most popular consents are IAB TCF 2.0 consent for the EU publisher and audiences, CCPA consent for California users, App Tracking Transparency (ATT) consent within an iOS application.
Non-Consent users are the users have not given consent to the publishers and the users "rejected" the request from publishers. By law and privacy regulations, publishers are not able to display advertising or revelent ads to the non-consent users.
Based on regional privacy laws, a publishers relying on advertising revenue won't be able to 100% monetise the non-consent traffic and causes revenue loss.
Publishers won't be able to display digital advertising to EU users if the user has not given consents based on EU GDPR because most advertising vendors are using personal data.
There are many ways to measure the non-consent traffic of a website:
Based on the research result from UniConsent, users are more likely to give consent to the publishers with a good reputation and good user experiences.
You can increase cosnent rate by reminding the non-consent users to give consent again.
Explain how you use user's data clearly to users and request consent again with a friendly way.
You have to avoid the dark patterns of consent management to avoid non-compliance of privacy laws.
A consent is only valid when it is freely given and not forced to agree based on GDPR and other privacy laws.
You can define custom rules to deliver the consent recovery reminder messages to users to optimise consent rate with good user experiences.
Connect user volunteered data with your first-party data, second party data third-party data. Establish reliable, transparent and consented first-party usre profile.
UniSignIn is all-in-one first-party data platform to collect and manage the first-party data of your digital assets.