Third-party cookies are pieces of code that are planted in a user’s browser to log which pages they visit and help advertisers target personalised advertising,
Most browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies except Chrome. Google has announced its plans to phase out third-party cookies in the Chrome browser in mid-2023.
This will be a major challenge for the digital publishers relying on online advertising revenue and third-party cookies.
UniSignIn helps publisher websites setup first-party user identity system in less than a week and connect to major advertising vendors such as Amazon and The Trade Desk, Liveramp.
UniSignIn is a first-party Data Management Platform that helps publishers and marketers to create first party user profiles, establish first party relationships with the audience and activate first party data, build segments on this data, target a group of audience by advertisers.
First party data are more valuable because it is hard to acquire at scale, users only share data with trusted publishers. It is more accurate and precise when used for marketing, keep updated by users. First-party data can be translated to be premium value.
Automate onboarding, offboarding, and lifecycle management for your users across your digital assets.
Connect user volunteered data with your first-party data, second party data third-party data. Establish reliable, transparent and consented first-party usre profile.
UniSignIn is all-in-one first-party data platform to collect and manage the first-party data of your digital assets.