First-party DMP
Profiles and segments built from your own readers
UniSignIn keeps a profile for every returning reader, anonymous or logged in, from what they read and the data they give you. Segments built on those profiles work on your pages, in your emails and in your ad server.
Anonymous readers included
Segments cover readers long before they sign up, and follow them when they do.
Zero-party data
Forms, preferences and newsletter choices go straight into the reader’s profile.
Up to date on the next page view
When a reader’s behaviour changes, targeting follows it.
Consented
Where GDPR applies, profiles are only built with the reader’s consent.
Rules on the data you actually have
Combine reading behaviour, registration details, subscriptions and email engagement in one segment.
- Active days, categories, keywords, authors and referrers
- Subscription status, plan and renewal date
- Email opens and clicks
- Dates such as last seen within 7 days or renewing within 30
Collect data readers want to give
Ask readers about their interests and preferences with forms, polls and topic follows, and store the answers on their profile.
- Build your own profile fields
- Tag readers on the pages they visit with Segment Tags
Use segments everywhere
The same segment can decide which experience a reader sees, who gets a newsletter and which ads they are shown.
- Target experiences with Orchestration
- Sync users to Mailchimp, Iterable or your own systems
- Share segments with Google Ad Manager and Prebid
Questions
What is a first-party DMP?+
A data management platform that builds audiences from data you collect directly from your own readers, rather than data bought from third parties.
Why is first-party data worth more?+
It is accurate, readers gave it to you directly, and no one else can sell the same audience. It also keeps working as third-party cookies disappear.
Can we segment readers who are not logged in?+
Yes. Anonymous readers get a profile from their reading on each device, and it joins their account profile when they log in.
Can we bring our own data?+
Yes. You can define your own profile fields and fill them from forms, experiences, imports and integrations.
Related use cases
Documentation
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
Stay ahead in first-party data
Identity, consent, audience, and subscription insights for publishers. A few emails a month, no spam.