Data Form

Collect the first-party data you need, such as interests, preferences or contact details, with no-code forms shown at the right moment.

First-Party DataDeclared DataNo-Code
Data Form example

Introduction

Data Form shows a form built in the UniSignIn form builder inside a message on your page. Readers fill it in, and their answers are saved to their profile.

Asking a few questions at the right moment builds a richer picture of your readers than any tracking can, with their consent. Use the answers in segments, personalisation and your email tools.

Features

1No-code form builder
Build the form from your profile fields by drag and drop, including text, choices and checkboxes.
2Saved to the profile
Answers are stored on the reader's profile, and readers who already answered see their answers pre-filled.
3No account needed
Readers who are not signed in can answer with their email address.
4Your message, your brand
Set the header, logo, intro text, button text and colours.

Use cases

  • Ask new members about their interests after they register.
  • Collect preferences for newsletters and content.
  • Complete missing profile details such as location or job role.
  • Run a short survey for a campaign or a partner.

How it works

Build the form in Data Collection, create a Data Form experience that uses it, and add it to an Orchestration to show it as a pop-up. You can also place it in a page or inside a modal box.

Screenshots

A short reader survey
A short reader survey

Related experiences

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