Tag Manager
Load your marketing, analytics and partner tags only on the pages and for the readers that need them.
Introduction
Tag Manager lets you add your own JavaScript tags, such as analytics, pixels and partner scripts, as an experience in UniSignIn.
Publishers use it to run each tag only where it is needed, for example on certain sections, for certain readers or with consent, and to change tags without a site release.
Features
- 1Your Tag, No Release
- Paste the tag code into the dashboard and it is delivered to your pages without changing your site.
- 2Page And Context Targeting
- Load a tag only on certain pages, sections or domains.
- 3Reader Targeting
- Load a tag only for certain readers, such as a segment, registered users or readers in a country.
- 4Fewer Unneeded Scripts
- Tags run only where they are useful, which keeps the rest of your pages lighter.
Use cases
- Add an advertiser pixel only to a sponsored section.
- Run a survey or analytics script for one segment.
- Try a new partner tag on a few pages first.
How it works
Create a Tag experience in the UniSignIn dashboard and paste your tag code. Use Orchestration to choose the pages and readers it loads for.
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