Title Optimizer
Test headline versions on your pages and keep the ones readers click most, without editing each story by hand.
Introduction
Title Optimizer tests different versions of the headlines in your article lists and teasers, and shows readers the version that gets the most clicks.
A better headline can lift clicks on the same story considerably. Title Optimizer does the testing for you, so editors spend less time second-guessing and more time writing.
Features
- 1Headline versions
- Alternative headlines are created for the stories in your lists and teasers.
- 2Picks by click rate
- Versions are compared on how often readers click them, and the best performer is shown.
- 3Point and go
- Choose where your headlines appear on the page, and Title Optimizer takes care of the rest.
- 4Any list or teaser
- Use it on homepages, section fronts, related-story lists and recommendation modules.
Use cases
- Lift clicks on homepage and section-front teasers.
- Test headlines on evergreen content that keeps getting traffic.
- Learn which headline styles work for your readers.
How it works
Create a Title Optimizer experience in the UniSignIn dashboard and add the page locations of the headlines to test. Add it to an Orchestration for the pages where it should run.
Related experiences
Own your audience data, grow your revenue
The complete first-party data solution built specifically for publishers who want independence from third-party cookies
Privacy-First Login
Build reader trust with transparent, compliant authentication
Actionable Insights
Transform reader behavior into targeted content strategies
Seamless Integration
Live in days, not months, with your existing CMS
Proven Results
40% higher ad rates and 35% growth in subscriber conversion
Trusted by leading publishers to reclaim audience relationships and maximize monetization opportunities.
Stay ahead in first-party data
Identity, consent, audience, and subscription insights for publishers. A few emails a month, no spam.