What is first-party data management platform? How first-party DMP works for publishers and marketers?
First party data strategy is future proof for any publishers or marketers with the rise of global privacy laws and upcoming deprecation of third party cookies and third party data.
More and more publishers and marketers started to rely on zero party data submitted by users or first party data such as contextual data for monetization and found it is more transparent and accurate.
By collecting and marking first party data targetable, publishers can create new revenue streams not relying on programmatic ad exchanges and marketers can improve the user experiences based on the data.
UniSignIn is a first-party Data Management Platform that helps publishers and marketers to create first party user profiles, establish first party relationships with the audience and activate first party data, build segments on this data, target a group of audience by advertisers.
First party data are more valuable because it is hard to acquire at scale, users only share data with trusted publishers. It is more accurate and precise when used for marketing, keep updated by users. First-party data can be translated to be premium value.
UniSignIn is a part of Transfon’s privacy-first User Experience Platform serves tens of millions of users per day to provide a seamless privacy experience for both users and publishers in the age of post GDPR. Contact us to know more: [email protected]
UniSignIn is all-in-one first-party data platform to collect and manage the first-party data of your digital assets.