Publisher Strategy

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

A practical comparison of registration walls and paywalls for publishers in 2026. Covers revenue models, audience data, SEO impact, conversion benchmarks, and a decision framework to help you choose the right strategy for your publication.

Privacy Sandbox Is Dead: What Publishers Need to Do in 2026

Google has retired Privacy Sandbox. Here is what publishers must do in 2026 to protect ad revenue and build a durable first-party data strategy.

Consent-or-Pay for Publishers: Compliance Guide for the UK and EU (2026)

A practical regulatory guide for publishers implementing consent-or-pay in 2026. Covers EDPB Opinion 08/2024, ICO guidance, pricing strategies, a 10-publisher implementation case study, and a step-by-step compliance checklist for the UK and EU.

What Is a Registration Wall? Everything Publishers Need to Know

Everything publishers need to know about registration walls: what they are, how they differ from paywalls, real-world examples from 10+ major publishers, conversion benchmarks, and step-by-step best practices for growing your first-party audience.

Why are publishers establishing and building first party data with Transfon AMP UniSignIn?

Over the years publishers and marketers have relied on gaining user insight from third-party cookies and data.