First-Party Data

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

A practical comparison of registration walls and paywalls for publishers in 2026. Covers revenue models, audience data, SEO impact, conversion benchmarks, and a decision framework to help you choose the right strategy for your publication.

Privacy Sandbox Is Dead: What Publishers Need to Do in 2026

Google has retired Privacy Sandbox. Here is what publishers must do in 2026 to protect ad revenue and build a durable first-party data strategy.

What Is a Registration Wall? Everything Publishers Need to Know

Everything publishers need to know about registration walls: what they are, how they differ from paywalls, real-world examples from 10+ major publishers, conversion benchmarks, and step-by-step best practices for growing your first-party audience.

Understanding First-Party Data and Its Importance for Digital Publishers

First-party data is crucial for digital publishers as privacy regulations tighten and third-party cookies phase out.

Programmatic Curation with First-Party Data by UniSignIn

Discover how UniSignIn leverages first-party data for programmatic curation, benefiting advertisers and publishers by enabling personalized, data-driven ad strategies.

UniSignIn’s Cookieless Media Activation Capabilities

What is cookieless media activation and how UniSignIn's cookieless media activation supports publishers and advertisers.