Ad-Free and Consent or Pay
Give readers a fair choice: accept personalised ads or pay for an ad-free experience, and earn revenue from both.
Part of Monetization experiences
Introduction
Ad-Free and Consent or Pay lets readers choose how they fund your journalism. They can accept personalised advertising, or pay for a plan that removes ads.
Publishers use it to recover revenue from readers who decline consent, to offer a premium ad-free tier to loyal readers, and to present the choice clearly and transparently.
Features
- 1Consent or Pay
- Readers who decline consent see a clear choice between accepting ads and paying for an ad-free plan.
- 2Ad-Free Plan
- Offer an ad-free subscription to any reader who prefers a cleaner, faster reading experience.
- 3Your Plans And Wording
- Link the experience to your own subscription plans and set the button text and message to match your brand.
- 4Works With Your Subscriptions
- Payment, sign-up and plan management run through UniSignIn, so ad-free readers are recognised across your sites.
Use cases
- Recover revenue from readers who decline consent.
- Offer an ad-free tier to your most loyal readers.
- Give readers a transparent choice about how their data is used.
How it works
Create the experience in the UniSignIn dashboard, choose the subscription plan and set the wording. Use Orchestration to decide who sees it, for example readers without consent, and on which pages.
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