Audience Insights
Follow readers from first visit to paying subscriber
The Audience Overview shows anonymous readers and registered users together: how often they come back, what they read, where they come from and how many reach your goal.
Pick your goal
Choose registration, newsletter or paid subscription, and the whole page follows it.
Every number is a segment
Create a segment from any audience on the page and target it straight away.
Bots left out
Bots and readers without consent are excluded from the numbers.
Opportunities you can act on
Ready-made audiences, each with a count and a button to turn it into a segment.
- Loyal readers who have not registered
- Readers who clicked an experience but did not sign up
- Loyal readers who are drifting away
- Subscribers renewing soon and subscribers who cancelled
Know what converts
Categories, keywords, authors and referrers are ranked by how well their readers reach your goal compared with the average reader.
- Breakdowns by country, device, site and traffic channel
- How often each engagement level sees and clicks your experiences
Where conversions come from
For sign-ups, newsletter subscriptions and paid subscriptions, see what readers did before converting and which experience they clicked last.
- How long converters read before signing up
- Their first referrer and the categories they read
- Last clicked experience, using the tracked sign-up link
Questions
Does it include readers who are not logged in?+
Yes. Anonymous readers and registered users are shown side by side, so you can see how many loyal readers have not signed up yet.
Which goals can we track?+
Registration, newsletter subscription and paid subscription. Newsletter and paid goals appear when you use those features.
Is the data filtered?+
Bots are excluded, and so are readers without consent where GDPR applies.
Documentation
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
Stay ahead in first-party data
Identity, consent, audience, and subscription insights for publishers. A few emails a month, no spam.