Live Blog for News
Cover breaking news and live events with real-time updates, rich embeds and ads, ready for Google Top Stories.
Part of Monetization experiences
Introduction
Live Blog lets your newsroom publish a stream of updates on one page as a story develops, with posts, images, videos and social embeds.
Publishers use it for breaking news, sports, elections and live events. It adds the structured data search engines need for live coverage, so your live pages can appear in Google Top Stories.
Features
- 1Ready For Google Top Stories
- Live blog structured data is added automatically, so editors can focus on the story rather than on markup.
- 2Rich Updates
- Post text, quotes, images, articles and videos, and embed posts from YouTube, TikTok, Facebook, Instagram and JW Player.
- 3Pinned Posts
- Pin the most important update to the top so readers always see it first.
- 4Ads In The Feed
- Insert ad slots between posts and choose where the first ad appears and how often ads repeat.
Use cases
- Cover breaking news as it happens.
- Run live coverage of matches, elections and events.
- Earn search traffic and ad revenue from long-running stories.
How it works
Editors create and update the live blog in the UniSignIn dashboard. Add the container to your article page and new posts appear for readers automatically.
Screenshots
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Story
A tap-through story card that shows recommended articles and your own calls to action, keeping readers exploring your site.
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