Competition

Run on-page giveaways with a live countdown and a simple entry flow that brings readers back and turns entrants into members.

Part of Monetization experiences

EngagementGiveawaysAudience Growth
Competition example

Introduction

Competition is an on-page giveaway. Readers see the prize, a countdown to the draw, how many people have entered, and a join button, all inside your article or landing page.

Publishers use it to reward loyal readers, promote partners and events, and grow their registered audience. Signed-in readers join in one tap, and everyone else can enter with an email and then create an account to hear about the result.

Features

1The Whole Giveaway In One Widget
The same placement shows the countdown before the start, the entry form while it runs, a confirmation after joining, and the result once the draw has closed.
2Entry For Every Reader
Signed-in readers join with a single tap. Anonymous readers enter with their email and are invited to sign up so they can be told if they win.
3Live Countdown And Social Proof
A days, hours, minutes and seconds countdown shows how long is left, and the number of entrants is shown next to the title to encourage others to join.
4Your Brand Colour
Set one brand colour for the prize banner, button and success state, and the button text stays readable on any colour.

Use cases

  • Reward loyal readers with tickets, merchandise or experiences.
  • Run a sponsored giveaway with a commercial partner.
  • Build excitement ahead of a big event or launch.
  • Grow registrations from readers who have not signed up yet.

How it works

Create the competition in the UniSignIn dashboard with its title, prize, brand colour, start time and draw time. Place the container where you want it to appear, or target it to the right pages and readers with Orchestration.

Screenshots

A ticket giveaway with countdown
A ticket giveaway with countdown

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