Monetisation

How Publishers Can Sell First-Party Audiences to Advertisers

Advertisers pay more for audiences they can't buy elsewhere. Build first-party segments and deliver them in Google Ad Manager and Prebid, cookie-free.

First-Party Identity vs. Universal IDs: Which Should Publishers Prioritize?

First-party identity or universal IDs? A comparison for publishers across ad revenue, data control, consent and long-term sustainability.

What Is ARPU and How Can Publishers Increase It?

ARPU shows how well a publisher monetises its audience. How to calculate average revenue per user, typical benchmarks, and the levers that move it.

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

Registration wall vs paywall: revenue models, audience data, SEO impact and conversion benchmarks, with a framework to choose the right one in 2026.

Consent-or-Pay for Publishers: Compliance Guide for the UK and EU (2026)

How publishers can run consent-or-pay in 2026 under EDPB Opinion 08/2024 and ICO guidance: pricing, a 10-publisher case study and a compliance checklist.