Segment Tag
Tag readers by the pages they read, with nothing shown and no click needed, and use the tag in segments, targeting and ad audiences.
Introduction
Segment Tag adds a label to every reader who views a page matching your rules, such as a section, a category or a campaign landing page. Nothing is shown on the page.
Tags work for anonymous readers and registered users alike. They turn reading into audiences you can target with experiences and offer to advertisers.
Features
- 1No click needed
- Readers are tagged just by reading, so you build interest audiences from your content without asking for anything.
- 2Rule-based
- Deliver the tag with Orchestration, using the same page and audience rules as any other experience.
- 3JavaScript API
- Tag readers from your own code when something happens on the page, for example after a quiz answer or a video view.
- 4Ready for advertisers
- Segments built from tags can be shared with your ad stack as first-party audiences.
Use cases
- Build an audience of readers of a section or a sponsored series.
- Tag readers who reach a campaign landing page.
- Offer interest audiences to advertisers in Google Ad Manager and Prebid.
How it works
Create a Segment Tag experience with a tag name and add it to an Orchestration with the pages or readers to tag. Then create a segment with Tags (last 30 days) contains your tag name.
- Tag names use lowercase letters, numbers, - and _.
Related experiences
Content Recommendation
Keep readers on your site with recommended stories that match what they are reading, in layouts that fit your pages.
Data Form
Collect the first-party data you need, such as interests, preferences or contact details, with no-code forms shown at the right moment.
Follow Button
Let readers follow the topics they care about in one click, and use what they follow to personalise their experience.
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Privacy-First Login
Build reader trust with transparent, compliant authentication
Actionable Insights
Transform reader behavior into targeted content strategies
Seamless Integration
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Proven Results
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