Topic Keyword
Turn topic tags on your articles into follow buttons, so readers can follow a subject right where they see it.
Introduction
Topic Keyword turns a topic label, such as a team, person or subject on an article, into a control readers can follow or unfollow.
Readers discover topics while reading. Letting them follow a topic right there captures their interest at the moment it is highest, and the followed topics are saved to their profile.
Features
- 1Follow from the tag
- The topic label itself becomes the follow control, or sits beside a normal tag link.
- 2Knows the reader
- Signed-in readers see whether they already follow the topic.
- 3Compact or large
- Use the small style in article metadata or the large style in more prominent places.
- 4Links still work
- Keep the tag linking to its topic page while the follow control sits next to it.
Use cases
- Add follow controls to article tags.
- Let readers follow people, teams and places mentioned in a story.
- Build interest segments and newsletters from followed topics.
How it works
Place the topic container where the tag should appear.
- `data-tag` is the topic name readers see.
- `data-tag-slug` identifies the topic.
- `data-size` chooses the `mini` or `big` style.
- `data-url` is optional and links the tag text to its topic page.
Screenshots
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Collect the first-party data you need, such as interests, preferences or contact details, with no-code forms shown at the right moment.
Follow Button
Let readers follow the topics they care about in one click, and use what they follow to personalise their experience.
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