A followable topic label that can work as a standalone follow control or as a linked tag with a separate follow toggle.

The Topic Keyword widget turns a topic label into a follow or unfollow control backed by UniSignIn tag APIs.
When the visitor is logged in, the component checks the current follow state for the supplied `tag_slug` and switches between add and remove states automatically.
If you also provide a URL, the tag label remains clickable as a normal link while the follow control stays available beside it. Without a URL, the entire label acts as the follow button.
The widget renders on `data-exp="unis-topic-keyword"` containers. `tag` controls the visible label, while `tag_slug` is the value used for follow-state lookups and follow or unfollow API calls.
<div
data-exp="unis-topic-keyword"
data-tag="Football"
data-tag-slug="football"
data-size="big"
data-url="/tag/football"
></div>
The complete first-party data solution built specifically for publishers who want independence from third-party cookies
Build reader trust with transparent, compliant authentication
Transform reader behavior into targeted content strategies
Live in days, not months, with your existing CMS
40% higher ad rates and 35% growth in subscriber conversion
Trusted by leading publishers to reclaim audience relationships and maximize monetization opportunities.