First-Party Data

What Is ARPU and How Can Publishers Increase It?

ARPU shows how well a publisher monetises its audience. How to calculate average revenue per user, typical benchmarks, and the levers that move it.

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

Registration wall vs paywall: revenue models, audience data, SEO impact and conversion benchmarks, with a framework to choose the right one in 2026.

Privacy Sandbox Is Dead: What Publishers Need to Do in 2026

Google has retired Privacy Sandbox. Here is what publishers must do in 2026 to protect ad revenue and build a durable first-party data strategy.

What Is a Registration Wall? Everything Publishers Need to Know

What is a registration wall? How it works, how it differs from a paywall, examples from 10+ publishers, conversion benchmarks and best practices.

Understanding First-Party Data and Its Importance for Digital Publishers

First-party data is crucial for digital publishers as privacy regulations tighten and third-party cookies phase out.

Programmatic Curation with First-Party Data by UniSignIn

How publishers use first-party data for programmatic curation, giving advertisers personalised, data-driven audiences without third-party cookies.