First-Party Data

Why and how to convert audience to users and customers?

How to convert audience to users and customers and establish a close relationship with your audience flying around?

Introducing zero-party and first-party DMP

What is first-party DMP? How first-party DMP works for publishers and marketers?

Why are publishers establishing and building first party data with Transfon AMP UniSignIn?

Over the years publishers and marketers have relied on gaining user insight from third-party cookies and data.