First-Party Data

UniSignIn’s Cookieless Media Activation Capabilities

What is cookieless media activation and how UniSignIn's cookieless media activation supports publishers and advertisers.

Introducing UniSignIn Experiences for First-Party Data Activation

An overview of UniSignIn experience modules, from sign-up walls and paywalls to polls and comments, and how they put first-party data to work on your site.

3rd-Party Cookie Deprecation: Empowering Publishers with Transparent and Privacy-Friendly Practices

UniSignIn CDP brings a new level of transparency to data exchange between publishers and demand partners.

UniSignIn CDP Content Recommendation Engine: Enhancing User Experience and Publisher Engagement

How a content recommendation engine works and how UniSignIn recommends articles from reading behaviour to raise engagement and page views.

Why and how to convert audience to users and customers?

How to convert audience to users and customers and establish a close relationship with your audience flying around?

Introducing zero-party and first-party DMP

What a first-party DMP is, how it builds audience profiles from your own data, and how publishers and marketers use it for segments and ad targeting.