Insights

Win-Back Emails That Bring Back Readers and Subscribers

Lapsing readers and cancelling subscribers leave warning signs. Spot them early, reach them with a win-back message, and measure who comes back.

How to Turn Loyal Anonymous Readers into Registered Users

Your most loyal readers are often still anonymous. Find them, ask them to register at the right moment, and measure which experience converted them.

First-Party Identity vs. Universal IDs: Which Should Publishers Prioritize?

First-party identity or universal IDs? A comparison for publishers across ad revenue, data control, consent and long-term sustainability.

What Is ARPU and How Can Publishers Increase It?

ARPU shows how well a publisher monetises its audience. How to calculate average revenue per user, typical benchmarks, and the levers that move it.

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

Registration wall vs paywall: revenue models, audience data, SEO impact and conversion benchmarks, with a framework to choose the right one in 2026.

Privacy Sandbox Is Dead: What Publishers Need to Do in 2026

Google has retired Privacy Sandbox. Here is what publishers must do in 2026 to protect ad revenue and build a durable first-party data strategy.