Insights

Five tips to drive more users to sign up

How to drive more user sign-ups to your newsletter and your website? The tools and tips to get more users.

Why and how to convert audience to users and customers?

How to convert audience to users and customers and establish a close relationship with your audience flying around?

Introducing zero-party and first-party DMP

What a first-party DMP is, how it builds audience profiles from your own data, and how publishers and marketers use it for segments and ad targeting.

Why are publishers establishing and building first party data with Transfon AMP UniSignIn?

Over the years publishers and marketers have relied on gaining user insight from third-party cookies and data.

What to do in Google's post-TCF enforcement era

With privacy enforcement squeezing ad revenue, publishers need privacy-first revenue: subscriptions, paywalls and paid access. Here is where to start.

Empower publishers with Digital subscription strategies and more

As ad revenue falls and ad blocking rises, publishers turn to reader revenue: memberships, subscriptions and paywalls. How each model works.