Insights

What to do in Google's post-TCF enforcement era

The privacy laws’ enforcement means it is the time for all the publishers heavily relying on advertising start to seek and test other privacy-first revenue streams such as the subscription and paid model.

Empower publishers with Digital subscription strategies and more

Because of ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies: membership, subscriptions, paywalls, asking their readers and viewers directly to support their business.