Events

Overview

UniSignIn records what visitors do on your website and in their account. This activity builds the visitor profile, the Audience Overview and conversion reports.

Tracked automatically

• Reading: page views, with the content category, keywords and author
• Experiences: when an Experience is shown and when it is clicked, including sign-up and payment buttons
• Account: sign-ups, logins and logouts
• Content Wall: views of a Content Wall
• Ad blocking: visitors who turn their ad blocker off
• Subscriptions: new, cancelled, resumed and renewed subscriptions, and single content purchases
• Email: subscriptions through an Email Subscription Experience, unsubscribes, and newsletter opens and clicks with Email Tracking
• Tags: visitors tagged with Segment Tags

Custom events

Send your own events from the page:

window.unisignin.cmd.push(['trace', 'EVENT_NAME', KV])

Use them in segments with Actions (last 30 days) contains EVENT_NAME.