Theme

Feedback

Overview

Feedback asks readers one quick question on the page it is placed on, such as "Is this article helpful?". Readers answer with one click.

There are two styles:

Your own answers: a row of buttons you write, such as Excellent, Good and Bad.
Yes / No: two buttons, Yes and No.

Readers sign in to answer, and each reader answers once on each page.

Set up

Go to Audience Operation > Experience and click New Experience.
Pick Feedback, then click Next Step.
Enter a Name, choose the Project and turn on Enable.
Set the settings:

Setting	What it does
Question	The question readers see.
Yes / No answers only	Shows Yes and No buttons instead of your own answers.
Saved as	The profile field the answer is recorded under.
Answers	Only without Yes / No answers only. For each answer, enter the text on the button (Answer shown) and the value recorded when a reader clicks it (Value saved). Click `+` to add an answer.

Click Save Changes. The preview shows how the question looks.

Put it on your pages

Place the container where the question should appear. Copy it from the experience, which fills in its ID and picks the right style, or replace EXPERIENCE_ID yourself.

With your own answers:

<div data-exp="unis-feedback" data-exp-id="EXPERIENCE_ID"></div>

With Yes / No answers only:

<div data-exp="unis-feedback2" data-exp-id="EXPERIENCE_ID"></div>

If an Orchestration already delivers this Feedback experience to the page, you can leave out data-exp-id.
Add data-element-id to name what the question is about, for example a product or an article ID. If you leave it out, the page address without its query string is used, so the same page with different tracking links counts as one page. Long page addresses work too.

How readers answer

A reader clicks an answer and sees "Thanks for your feedback."
Readers who are not signed in are asked to sign up or log in first. Once they are signed in, the answer they clicked is sent for them.
Each reader answers once on each page. When they come back, they see the thank-you message instead of the question. The same experience can be used on many pages, and readers answer on each of them.

See the results

Go to Features > Results and open the experience. You see how many readers answered, the average or the share of Yes answers, how many chose each answer, and the pages with the most answers.

See the Feedback experience and Set up experiences on your website.