Visitor Profile

Overview

UniSignIn keeps a first-party profile for every returning visitor, whether they are logged in or not. Profiles power Segments, Orchestration targeting, the Audience Overview and Ad Targeting.

There are two kinds of profile:

• Registered user: a logged-in user, identified by their user ID. All devices the user has logged in on are combined into one profile.
• Anonymous visitor: a visitor who isn't logged in, recognised on each device. When they log in, their reading history moves to their user profile.

Where profiles come from

Profiles combine the visitor's reading across all your sites. Registered users also get their registration details, the data they gave you, their subscription and their email engagement.

Behaviour fields (last 30 days)

• Active days, Pageviews
• Content categories, keywords and authors read
• Referrer domains
• Most visited site, Sites visited
• IP GEO country
• Experiences seen, Experiences clicked
• Actions, Tags
• First seen, Last seen, Device Type, Adblocker user

Registered user fields

• Subscription: Subscription Status (active, cancelled or inactive), Subscription Plan, Subscription Renews
• Email engagement: Email opens and Email clicks (last 30 days), Last email open, Last email click, see Email Tracking
• Passes: Active pass ids
• Registration and declared data: registration details, newsletter subscriptions and the fields you collect with forms and Experiences