Theme

Email Analytics

Overview

Email Analytics shows how all the email UniSignIn sends performs: campaigns, your email templates and system emails such as the welcome email. Use it to spot delivery problems early and to compare your emails.

Go to Email Management → Analytics.

Filters

Filter	Options
Source	All email, Campaigns, Templates or System emails.
Project	All projects or one project.
Period	`7d`, `30d`, `90d` or `180d`, or click the calendar to pick your own dates.

Metrics

Metric	What it shows
Sent	Emails sent.
Delivered	Emails your email provider accepted.
Open rate	Opened emails, against delivered.
Click rate	Clicked emails, against delivered.
Click to open	Clicked emails, against opened.
Bounce rate	Bounced emails, against sent.
Complaints	Emails marked as spam, against delivered.

Each metric shows its change against the previous period of the same length. The chart shows the daily volumes; click a metric to chart it on its own.

Emails are counted on the day they were sent. Test emails are left out.

Note

Opens include automatic opens by some mail apps, such as Apple Mail with Mail Privacy Protection, so open rates can be overstated. Clicks are the more reliable signal.

Breakdowns

Below the chart, depending on the source:

Table	What it shows
Top campaigns	Your campaigns with delivered emails, open, click and bounce rates and complaints.
Top templates	The same for your email templates.
System emails	The same for each system email, such as Welcome and Invoice.
Delivered by project	Delivered emails per project, when All projects is selected.

Good to know

Analytics is updated regularly, not in real time.
Opens and clicks need open and click tracking.
Bounces and complaints need bounce and complaint handling.
A rising bounce rate or any complaints are worth checking at once. See Deliverability.