NPS

Overview

NPS (Net Promoter Score) asks readers how likely they are to recommend you to a friend. They pick a score from 0 (not likely) to 10 (very likely) and can add a short note, then click Send feedback.

Readers sign in to answer, and each reader answers once on each page.

Set up

1. Go to Audience Operation > Experience and click New Experience.
2. Pick Net promoter score (NPS), then click Next Step.
3. Enter a Name, choose the Project and turn on Enable.
4. Set the settings:

5. Click Save Changes. The preview shows how it looks.

Put it on your pages

Place the container where the question should appear. Copy it from the experience, which fills in its ID, or replace EXPERIENCE_ID yourself:

<div data-exp="unis-nps" data-exp-id="EXPERIENCE_ID"></div>

• If an Orchestration already delivers this NPS experience to the page, you can leave out data-exp-id.
• Add data-element-id to name what is being rated, for example a product or a service. If you leave it out, the page address without its query string is used. Long page addresses work too.
• Add data-title or data-second-title to change the rating question or the note question on this page only, whatever the experience says.

<div
  data-exp="unis-nps"
  data-exp-id="EXPERIENCE_ID"
  data-title="How likely are you to recommend our app?"
  data-second-title="What could we do better? (optional)"
></div>

How readers answer

• A reader picks a score, adds a note if they want and clicks Send feedback. They then see "Thanks for your feedback."
• Readers who are not signed in are asked to sign up or log in when they send. Their score and note are kept, and sent for them once they are signed in.
• Each reader answers once on each page. When they come back, they see the thank-you message instead of the question.

See the results

Go to Features > Results and open the experience. You see the NPS score, the share of promoters (9 to 10) and detractors (0 to 6), how many readers gave each score, the pages with the most answers, and the latest comments.

See the NPS experience and Set up experiences on your website.